Why This One Matters

When someone fills out your contact form, books a call, or messages you on Instagram, they’re at peak interest.

But here’s what usually happens:

• You’re busy → message sits

• You forget → lead goes cold

• You reply days later → “Who are you again?”

Studies show that responding within 5 minutes increases conversion by up to 5x. Yet the average small business takes over 12 hours.

That’s not a sales problem.
It’s an automation problem.

What to Automate (Exactly)

Set up a two-step follow-up sequence that runs the moment a lead comes in.

Step 1: Instant acknowledgment (under 60 seconds)

“Thanks for reaching out! We’ll review your message and get back to you by [time] today.”

• Automated

• Personalized (use their name)

• Manages expectations

Step 2: Human follow-up (within 2 hours)

“Hi [Name], thanks again for contacting us. We’d love to help with [specific need]. Are you available for a quick 15-minute chat?”

• Sent by you or your team

• Based on their actual message

• Includes a clear next step

This isn’t cold outreach.
It’s warm, timely, and human — just faster.

How to Set It Up (in Under 30 Minutes)

You don’t need a developer or expensive software.
Here’s how to do it with tools most small businesses already use:

Tools You’ll Need:

• Google Forms (or contact form on your site)

• Gmail or Outlook

• Zapier or Make (free plans available)

Steps:

1. Connect your form to Zapier
   → Trigger: “New form submission”

2. Send an instant email/SMS
   → Action: “Send email via Gmail”
   → Template:

   Hi [Name],  
   Thanks for reaching out! We’ve got your message and will respond by 5 PM today.  
   Talk soon,  
   [Your Name]

3. Notify your team
   → Action: “Send yourself an email or Slack message”
   → Subject: “New lead: [Name] – [Service requested]”

4. Follow up manually within 2 hours
   → Personalize. Add value. Book the call.

That’s it.

Now you’re faster than 90% of competitors — without losing the human touch.

Real-World Example

A local HVAC contractor in Atlanta used this system.
Before: 28% response rate, 8% conversion
After: 97% response rate, 22% conversion

No new ads. No price changes.
Just faster, more reliable follow-up.

Don’t Overcomplicate It

You don’t need AI to write novels.
You don’t need bots to close deals.

You just need one automation that makes your business feel responsive, reliable, and ready.

Start here.
Get it live this week.

Because the best leads don’t wait.
And now, neither do you.

👉 Need help setting it up? [Schedule a 30-minute AI clarity call] with our team — we’ll walk you through it.